Innovation happens at non-tech businesses way too. Within this traditional case from the early 2000s, Colombian espresso business people try and revive Colombia's well-known Juan Valdez brand during the age of Starbucks. Grapple with the difficulties of how to encourage and incentivize staff to produce commercially effective improvements. Some companies https://casestudyanalysis57594.blogoxo.com/40213140/detailed-notes-on-hbr-case-solution