One of several aspects to some brand's identity is self-impression: How one particular brand-client portrays their ideal self – how they wish to glimpse and behave; the things they aspire to – brands can goal their messaging appropriately and make the brand's aspirations mirror theirs. According to Kapferer (2004), https://bugzapper23996.onesmablog.com/not-known-factual-statements-about-guardian-67915918